Category Archives: Brand

20 Things You Should Never Say to a Graphic Designer – But Probably Do

Design in the workplace can be hard. We know, because we asked. Recently, we’ve been speaking to a number of different businesses about the challenges they face in their workplace. We’re going to be sharing these with you over the next couple of weeks, but we wanted to start with one of the most colorful […]

How Event Marketing Should Fit Into Your Online Marketing Strategy

When it comes to promoting products and services, organizing events offers opportunities for companies to effectively raise the level of public attention and generate interest around their brand. While the means by which companies have capitalized on such events differ, at inSegment we have discovered that integrating a strategic digital marketing campaign throughout each step […]